Helping to make small businesses better than before.
We want to help you discover your ideal brand identity and articulate that in exceptional branded communications, that connect with and engage your customers.
We began better than with the goal of helping small businesses build and achieve their ideal brands. As lifelong friends working across industries, watching our friends and colleagues struggle to turn their branding dreams into reality, we came to realise there was a gap in the market servicing SME’s for affordable, quality and collaborative communications and branding that aligns with their brand values and needs.
We know that running a small business sometimes means your dreams and branding goals are bigger than your skillset and your schedule allows for - but you might not need a dedicated team member on branding, communications and marketing. We also know that the big agencies can sometimes require an overwhelming commitment of your finances, time and energy.
Better than wants to work with our clients to achieve all of their branded communication goals, when and how they need.
How can we work together?
We are here to work in a way that suits you. For each of our service offerings, better than can negotiate a working style that best reflects the resources you can invest in your project:
One off advisory + template setup
Whether it’s social media strategy design, marketing schedules, tender templates, or a refresh of your branded documents, we can work with you to give you the foundational tools and set you on the right path.
This is perfect for those with a little more time on their hands to get the muscle work done, but need a starting point to kick things off.Periodical check-in and service updates
After we’ve kicked off the initial setup, we can check back in regularly to fine tune your branding communications, to offer new ideas, or to capacity build within your business to keep the on-brand production moving.Complete management
Whether it’s a bid, social media management, brand identity strategy, brand cultural management, or other complex or ongoing projects, we can manage your branded communication project from start to finish, including procurement of contractors, creation and refinement of content, management of timelines, and processing of reviews.
This is perfect for those who need a confident collaborator they can trust to ensure projects are completed seamlessly in line with brand values.
The team behind better than
Kristen Mammarella
Director
Kristen is an experienced marketing and business development professional who over the past 15 years has forged a career that is truly unique. Having worked in top tier corporations, she more recently moved into building small business from the ground up, touching every aspect from general operations and strategic planning, to of course branding, marketing, and developing multi-million dollar winning pitches.
Kristen wants to bring these abilities, that are sometimes out of reach, to the wider SME community. She is eager to help small business create meaningful, engaging brands that connect, contribute, and are a true reflection of the people behind them, at the level they dream of.
Email: kristen@betterthanco.com.au
Anna Hickey
Director
Anna has a diverse professional background across branding and marketing, engagement design, academics, education and the creative arts. After spending some time working in corporate services, Anna realised that her diverse creative skillset is particularly useful within the SME context to achieve branding and communications goals.
Anna is passionate about small businesses communicating their brand values and connecting with their customers. She believes every small business can contribute positively to the world, and she is excited to help brands discover their authentic voices.
Email: anna@betterthanco.com.au